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Study: Businesses Missing Out On Important Social Media Metric
An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through"...
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Omniture and comScore Join Forces For Online Metrics
It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy. It has announced today that it will partner with the Boy That Cried Wolf comScore to unify...
View ArticleFinding Alternatives To Facebook
With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind...
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Measuring Social Media Effectiveness May Have Just Gotten Easier
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people...
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Super Bowl Ad Metrics More Varied This Year
Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy...
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Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers
The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix,...
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New Yelp Metrics Improve Its Use For Business
Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics that makes the site even...
View ArticleFacebook Shows More Love To Developers
This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to...
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Android Set to Grab Even More of the Handset Market This Year
Digitimes Research, the research division of Digitimes, today announced the results of their research into handset manufacturer shipping growth. They’ve predicted that Android, which can already be...
View ArticleFacebook Modifies Its Public App Metrics Reporting
Facebook may not be at CES, but the social network is busy readying its own announcement for next week. We don’t know what the company will be announcing, but it has one announcement this week to tide...
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Facebook Updates App Insights To Be Cleaner, More Reliable
For the past few years, Facebook app developers have relied on App Insights to learn how consumers use their app. While it’s certainly already a good tool, Facebook thinks it can improve it to make it...
View ArticleShould You Pay Attention to Attention Metrics?
Upworthy, the site that brings you articles like If I Told You What This Is About, You Almost Definitely Would Not Click On It and Boy Meets Girl. Girl Reveals Secret. That’s When Things Get Intimate....
View ArticlePeriscope Says 40 Years of Video Watched Every Day
Twitter’s livestreaming app Periscope has just released its first growth report, and both users and activity is steadily rising. According to Periscope, there are over 10 million registered accounts in...
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Measuring Social Media Effectiveness May Have Just Gotten Easier
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people...
View ArticleClik here to view.
Super Bowl Ad Metrics More Varied This Year
Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy...
View ArticleClik here to view.
Ace Metrix CEO Reveals Super Bowl Ad Winners and Losers
The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix,...
View ArticleClik here to view.
New Yelp Metrics Improve Its Use For Business
Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics that makes the site even...
View ArticleFacebook Shows More Love To Developers
This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to...
View ArticleClik here to view.
Android Set to Grab Even More of the Handset Market This Year
Digitimes Research, the research division of Digitimes, today announced the results of their research into handset manufacturer shipping growth. They’ve predicted that Android, which can already be...
View ArticleFacebook Modifies Its Public App Metrics Reporting
Facebook may not be at CES, but the social network is busy readying its own announcement for next week. We don’t know what the company will be announcing, but it has one announcement this week to tide...
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